Gucci: all about this world brand

  Gucci: the fashion history of the brand

 

What's the story of Gucci? 

 Who owns Gucci? 

 Why is Gucci a luxury brand?

Gucci (Founder: Guccio Gucci) is a company of Italian origin, founded in 1921 in Florence. Initially, the group, which is a family business, only offered leather goods to its customers. It will be necessary to wait until 1930 so that a diversification can take place; the company then begins to manufacture shoes and gloves. In the early 1960s, Gucci went international and very quickly became one of the favorite brands of the Kering group. The first countries to be established were the United States and Asia, which gradually brought it real notoriety throughout the world. Gucci quickly specialized in rather showy fashion, something that is reminiscent of what we today call “bling bling”.

Gucci

 

 Extracts

 Finally, as a partner of UNICEF, Gucci plays an important role throughout the world with particular attention paid to corporate social responsibility. B. Weaknesses The group had some problems some time ago with regard to taxation. As everything is made public thanks to the net and more particularly to social networks, this can somewhat tarnish the reputation of the brand in the long term. In addition, due to problems of accusations of racism and culturality, the group was forced to withdraw certain products from sale.

Gucci

 Gucci, the Italian fashion brand that makes you dream

 The health crisis has also shown that certain sectors were more affected than others in the field of beauty, this is the case for make-up in particular because of the wearing of masks and clothing and accessories as well, but the impact has took place more during the period of successive confinements. Today, Gucci ranks second among luxury brands worldwide, just after its main competitor Louis Vuitton (LVMH). The luxury beauty sector is experiencing a large number of opportunities, even despite the health crisis that has been shaking the world for more than a year. The top of the range is experiencing real success in France, but not only. France remains the land of luxury and beauty par excellence.

Gucci

 Conclusion and strategic recommendations

 Threats One of the main threats for Gucci remains competition today, which is very high in the luxury beauty sector. Indeed, in addition to other world-famous luxury houses such as LVMH or L'Oréal, there are also other types of competition that have appeared with the arrival of the net or quite simply with the evolution of consumption patterns. Thus, the Internet is full of online shops that allow you to buy organic or natural luxury products and which are more and more trendy in consumer buying habits. 

           Gucci Women's Sunglasses 210,00€

The luxury of tomorrow cannot resemble the luxury of a few years ago, customers have clearly changed and modified their entire habits. Gucci must, in order to maintain its dominant position and the richness of its heritage, collaborate with partners focused on new technologies and new trends. For the 2025 strategy, Gucci is developing new trends and a policy more based on environmental protection.

 

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