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| Brand Marathon Luxury |
Peter Montoya's ideas can be found in his famous quote: "Your personal brand is simply the clear, strong, positive idea that people who know you immediately come to mind when they think of you".
William Arruda and the first personal branding company.
William Arruda was the first to start a personal branding business. It was in 2001 that he founded Reach Personal Branding. William Arruda also creates certifications in social branding and personal branding for consultants, coaches or human resources managers. His most famous books are “Career Distinction”, “Digital You” and “Ditch Dare Do”.
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| Brand Marathon Luxury |
What is the definition of personal branding?
This term could be translated as personal marketing or self-marketing.
In fact, it is a question of adapting to oneself the marketing techniques traditionally used to present a product. Finally, personal branding is knowing how to present yourself, knowing how to sell yourself. Just as the marketing team would for a product, you have to create the desire to be chosen. But to be chosen, and therefore to develop your network or your business, you must meet several criteria. Personality, skills, availability and sharing of information are all assets to highlight.
The definition of personal branding may seem simple, but it actually encompasses multiple facets that it is necessary to know how to combine to carry out a personal branding strategy. .
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| Brand Marathon Luxury |
Why develop a personal branding strategy
the CV is no longer enough to get a job, just as a showcase site is no longer enough to sign new contracts. In the era of digital and digital communication, it has become vital to know how to stand out. You have to be visible and recognized. You have to attract the attention of recruiters, your network, your prospects, etc.
Personal branding is therefore a global discipline that is displayed on everything and everywhere.
How to set up a personal branding strategy?
As we have seen, personal marketing or self-marketing comes down to getting you noticed. But how does this actually happen? How do you go about setting up a personal marketing strategy? How to do your personal branding?
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| Brand Marathon Luxury |
You can be accompanied by a specialized agency or by a “personal brander”. This support is essential, because the branding and personal branding professional has all the necessary knowledge. If branding and self-marketing are not your core business, the professional will be able to guide you and ask you the right questions. He will also be able to present you with tools to build and do your personal branding.
What are the steps to do your personal branding?
To build and develop your personal brand, you must go through three main stages, the central idea of which is knowledge. It is the knowledge of you, your personal knowledge and the knowledge that others have of you that matters in personal branding.
Step 1 to do your personal branding: know yourself
To begin with, you need to get to know yourself. Knowing who you are, how you operate, etc. Thus, you will be able to define yourself more easily. For example, try to describe yourself with only three adjectives.
In this first step, you list your skills, knowledge and expertise. This first step also allows you to build your personal story that you can present to your network.
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| Brand Marathon Luxury |
Step 2 to create your personal brand: make yourself known
Second, making yourself known means presenting your expertise and areas of expertise to others. For this, you need to target the right social networks to best interact with your prospects or customers. Choose the right platforms or create a blog where you can detail your expertise.
Your knowledge must be seen and you must interact with experts to confront your ideas and make yourself visible.
Step 3 to develop your personal brand: get yourself recognized
To be recognized is to ensure that you become a reference. Thanks to the way you present yourself, thanks to your knowledge that you share with as many people as possible, thanks to your presence and your communication, you become essential. You become the one to think of to solve such problem. Your name should be associated with your qualities and skills.
How to promote your personal branding?
The personal brand is not fixed. On the contrary, it is constantly evolving and you must ensure that it evolves in the right direction. You also need to stay connected in order to meet your network's expectations. You must know how to cultivate your network, but without becoming too present.
To promote your personal branding, you need rigor, regularity and sincerity. Indeed, regularity is the key to success, because it will allow you to reveal yourself and remain present in the minds of your network.
when personal branding is done well, it opens the doors to sharing, knowledge and business. Building personal branding or personal marketing is inevitable and essential for anyone seeking to know themselves and develop their professional activity.
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